Still Not Getting Bookings From Instagram? Here’s What’s Holding You Back — And How To Fix It
- Kirsty Dryburgh
- Aug 28, 2025
- 3 min read
Updated: Sep 5, 2025
You’re showing up on social media, but the bookings aren’t flowing. Discover the real reason your content isn’t converting and grab a free strategy built for tourism businesses who want to grow without burnout.
You’re Not Lazy. You’re Not Behind. You're unsure how to market your business.
Let me ask you something real…
Have you ever stared at your phone and thought:
“I’m doing everything I’m meant to. I post. I show up. But nothing’s working.”
If you’ve ever felt like giving up, like the effort doesn’t match the results you’re not alone.
And you’re definitely not doing anything wrong.
What’s missing? Isn’t it more effort?
Its direction.

Here’s the Hard Truth (And It’s Not Your Fault)
Most of the tourism business owners I work with, especially women juggling family, bookings, life, and everything else, were taught one thing:
“Just post pretty photos and your bookings will come.”
But here’s what no one told you:
Posting is not marketing.
Marketing is about movement.
It’s the psychology of decision-making.
It’s about gently guiding someone from being a stranger on Instagram…
To become a guest who can’t wait to experience what you’ve created.
Why Most Posts Don’t Convert (Even If They’re Beautiful)
It’s not about the pretty photos or trendy Reels.
It’s about what happens in your audience’s mind when they see them.
Most tourism content fails because it doesn’t do one of these three things:
Spark desire – show them what they truly want to feel
Build trust – prove that you get them better than anyone else
Reduce risk – give them a reason to book now, without fear
Without those?
You’re just another post in a very noisy feed.
The Psychology of Why People Book (Or Don’t)
Here’s what’s really driving bookings behind the scenes:
People want transformation. Not just a stay or tour, they want to feel something: rest, freedom, connection.
People are afraid. Afraid of wasting money. Afraid of choosing wrong. Your content needs to calm that.
People need safety. Before they hand over money, they need to know they’re in good hands.
People follow emotion, not logic. You need to make them feel something, then they'll read the details.
And if your content doesn’t do that?
They scroll past. They save it. But they don’t book.
So… What If There Was a Better Way?







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