Social Bothy provides expert social media marketing support for Australian tourism and travel businesses, with a special focus on Tasmania. They offer both “done-with-you” and “done-for-you” services to help businesses increase visibility, engagement, and direct bookings—without relying on expensive third-party platforms.

Social Bothy provides a range of services, including: • Manage My Socials — Full-service social media management. • Monthly Content Plan — Strategic planning to keep your content consistent and impactful. • 1:1 Coaching — Personalized guidance to sharpen your social media strategy at any stage of growth.

The Bothy School is a self-paced course option designed for tourism businesses aiming to take control of their marketing. It includes strategies for setting up social media, content planning, automation, and building direct booking systems—with optional one-on-one support available.

Social Bothy is run by a Tasmania-based strategist with deep roots in the tourism sector. Their experience of managing tourism businesses firsthand—and a strong understanding of local markets—means they consistently speak your language and truly get your challenges.

A bothy is a simple refuge in the wilderness—a safe place to rest before your next adventure. That’s precisely what Social Bothy aims to offer tourism operators: reliable support in the unpredictable terrain of marketing.