Social media
management
Your audience is on social media, but if you're not showing up properly, you're invisible.
Anyone can post on socials. Not everyone knows how to market on them.
The tourism businesses getting booked aren’t lucky, they’re consistent, strategic, and seen.
If you’re still posting on the fly, wasting time with content that doesn’t convert, or just not getting results, it’s time to hand it over.
My Social Media Kits are built to grow your visibility, build trust, and turn your socials into a booking tool.
Done for you. Done right.
Kit?
Whether you're building visibility or ready to hand it all over, there’s a kit for where you are now and where you want your business to grow next.
Every kit is designed to take the stress off your plate, get your socials working properly, and free up your time so you can focus on what you do best.
Most clients save up to 20 hours a month, time they put back into their business while making more sales.
That’s not just support — it’s smart growth.
Starting from $1,397/month
What Social
Social Media Management
kits
Start showing up consistently and start
getting seen.
If you’ve been posting here and there, wondering why nothing’s happening this is your
turning point.
The Ben Lomond Kit helps you build a consistent, credible online presence that puts your business in front of more potential guests every week. It’s the difference between being forgotten and being found.
Clients on this kit have seen:
Increased visibility and reach from
consistent Reels
More profile visits and website clicks from
clearer content
Real engagement from posts that connect with their ideal guest
More time back each week no more
scrambling to post
For businesses ready to build consistency
You're tired of posting randomly and hoping it sticks. This kit gives you a reliable, steady presence online so your business stays visible, trustworthy, and active in the eyes of
potential guests.
Ben
Lomond
Initial minimum term 3 months. 30 days notice of cancellation required.
Build momentum, grow your audience, and stay visible every single week.
The Cradle Mountain Kit is for tourism operators who are ready to stop winging it and start seeing real growth from their socials without the constant mental load.
With 5 posts per week including Reels, custom visuals, and Stories that lead directly to your website we position your business in front of the right people, consistently.
It’s not just about looking good. It’s about staying top of mind, building trust, and turning visibility into bookings.
Clients on this kit have seen:
Up to 73% increase in website traffic
Double the amount of bookings
Ongoing audience growth and stronger
online presence
Up to 20 hours per month saved and put back into the business
For businesses ready to grow, build trust, and turn visibility into bookings
You’re past the basics, now it’s time to scale. This kit is designed to help you attract your ideal guests, show up consistently, and build the kind of online presence that turns interest into income.
Cradle
Mountain
Initial minimum term 3 months. 30 days notice of cancellation required.
Full-service social media management for businesses ready to scale visibility and stay booked out.
If you’re ready to hand it over completely and want a social media presence that works harder than you do, this is the kit.
Mount Ossa is our most comprehensive package, designed to fully manage your brand visibility,
engagement, and direct bookings from end
to end.
We create, post, engage, automate, and drive results, including email marketing, while you focus on delivering a great guest experience.
Clients using this kit have:
Doubled their bookings through strategic content + DMs
Seen sustained website traffic growth month after month
Converted cold leads with custom DM scripts
+ automations
Saved 30+ hours/month and finally taken socials off their plate
For businesses ready to go all in and turn their socials into a booking machine
This is full-service social media management at its highest level. From automation and DM strategies to daily engagement and email marketing, everything is handled for you, with real results. All you need to do is focus on running your business.
Mount
Ossa
Initial minimum term 3 months. 30 days notice of cancellation required.
include
All kits
Post management
Content creation
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Scheduled posts via Metricool
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Creating an appealing and professional social media aesthetic
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Strategy and community building
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TikTok/Instagram Reels video creation and editing
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5x Instagram story highlight covers
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Expert graphic design on brand, unique to your business
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Captivating caption copywriting.
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Strategic hashtags are set for optimal discoverability.
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Monthly 30-minute meeting to discuss ideas around social campaigns, run through digital reports & and discuss action items.
Insights and Analysis
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Identifying key trends and hooks for content relevant to your industry
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Mini social media audit
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Hashtag research and implementation
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Identifying key dates relevant to your business and industry
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Monthly report
Real Results People
are seeing
73% increase in website traffic
More visibility means more people discovering your business and clicking straight through to book, not just scrolling past.
Consistent direct bookings via DMs and link clicks
Clients are turning social media into a real booking channel — skipping the OTAs and converting followers into paying guests, right in their inbox.
Thousands saved by reducing OTA reliance
By building a strong direct presence, clients are cutting out commission fees and keeping more revenue. One client alone saved over $6,000 last year just by increasing direct bookings through social.
Stronger brand awareness and credibility
A consistent, professional feed positions you as the go-to stay or experience in your region building trust with first-time visitors and loyalty with return guests.
15–20 hours saved every month
No more late-night scrambling to write a caption or wondering what to post. That’s real time back to work on your business, or take a break from it.
Content that actually converts
No fluff. No filler. Just smart, strategic content that builds trust and drives action, whether that’s bookings, enquiries or new follwers
to this
From this
To this
Who is this for &
not for
This is for you if:
-
You’re ready to hand it over and focus on your zone of genius
-
You know social media is essential, but not your strength
-
You want real growth not just nice-looking posts
This isn’t for you if:
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You’re not ready to invest in long-term growth
-
You want to keep full control over every caption or post
-
You just want a one-off boost
When it comes to social media, every business needs something a little different.
So why trust your small business’s social media presence to a large agency that doesn’t understand purely focuses on the tourism industry?
If you’d rather work with a local marketer who won’t take a one-size-fits-all approach, you’re in the right place.
Social Bothy is here to shelter you from the social media storm.
And with my fully-customised social media management kits, I can help your business attract more of YOUR ideal guests and up
your bookings
Your business
is like no
other
Not ready for full management, view my other kits...
Not quite ready for full management? That’s completely fine, and honestly, it might not be what you need right now.
I’ve got a range of ways to support you depending on where you’re at:
Need clarity and direction? My 1:1 coaching helps you get unstuck fast.
Want to post with purpose, but still create your own content?
The Monthly Content Plan gives you strategy, captions, and consistency.
Prefer to learn at your own pace?
The Bothy School is packed with DIY resources.
Or, if you’re ready for a deep dive, my VIP Day is the ultimate one-on-one to reset your strategy and build a plan that works.
Because showing up online should feel clear, not chaotic. I’ll meet you where you are.
Who I've
worked with
