Navigating the social platforms is a daunting task, leaving you feeling lost and confused. In this vast wilderness of online marketing, you might find yourself lonely and seeking shelter from the storm of uncertainty
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But why trust your tourism business's social media presence to large agencies that don't solely focus on tourism and don't understand the unique dynamics of your local market?
I understand the unique challenges that businesses in the tourism industry face, i've grown up in it and experience it first hand for almost 2 decades
If you'd instead work with an experienced coach who's local and can meet with you face-to-face, then you're in the right place.
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My social bothy is here to guide you through the social media landscape. No matter what stage your tourism business is at, I can offer coaching services, including digital strategy coaching, social media marketing coaching, account management coaching, and graphic design coaching.
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In short, if it's social, the bothy is your trusted source for expert guidance!
Services from the
bothy
Social Media Management
You know your business needs to be out there. But it can be so overwhelming, right!? That’s where I come in. I’ll take the daily stress and struggle out of your social media management so you can focus on the business you love.
Enjoy more brand attention, attract new customers, be on the fore front of potential customers and increase your bookings with my all-inclusive social media management.
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Who is this for?
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Dedicated tourism operators who don't have in house marketing and are aiming to reduce the overwhelm and grow their brand awareness and increase bookings
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Sit back, relax and enjoy some of Tassie finest., while I drive potential customers to your website and increase your bookings
1 : 1 Coaching
& Mentoring
Not quite prepared to entrust me with your social media management? Together let's focus on social media potential through my personalised 1-1 coaching and mentoring sessions. I will navigate you in crafting a compelling and genuine brand presence, formulating a content strategy that resonates with your audience, and harnessing Instagram's features to extend your reach.
Get ready to peak your Instagram game and achieve remarkable results.
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Who is this for?
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If you're in search of expert guidance to structure your social media marketing, draw more clients and followers, and put an end to trial-and-error on social media, book in now.
6 Week
Tourism
Master Class
Prepare for an exclusive masterclass tailored to tourism operators looking to boost their social media presence and business success.
Learn to optimise your social profiles, use direct messages for effective sales, and maximise your Instagram activity. Develop a compelling content strategy to connect with your ideal customers and foster loyalty. Gain insights on networking and sustaining your business during off-seasons in the tourism industry.
Discover the power of creative tools like Canva and CapCut to make your content engaging, and master the art of creating captivating reels. Unlock your tourism business's full social media potential with this masterclass.
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What is a
social bothy?
A ‘bothy’ is a small, unassuming hut, often found deep in the remote Scottish wilderness, for anyone caught in the wild weather.
The humble bothy will shelter you from the storm, offer you some basic provisions, and give you refuge when you need it most.
Picture yourself being out amongst the unforgiving peaks of Tasmania, a heavy pack on your back and a storm brewing. Thankfully, you spot a ‘wee bothy’ in the distance. It offers an unspoken welcome, a simple home for a night or two.
Four walls and a roof to keep you warm and tucked away from the unpredictable Tasmanian weather. A place to lay your head and rest. Some food to fill your belly. And a fire to warm your aching feet.
Deep into the night, you become immersed in the ‘bothy book’, a handwritten rain-blotched book filled with stories of past journeys and encounters, just like yours. As the sun sets, maybe you enjoy the solitude or perhaps you share stories between others who also need the warmth and shelter of the bothy.
Just like a bothy, my social bothy is here to shelter you from the digital storm.
And I always have a door open to welcome you.
No matter what you’re up against, I’m here to help you with the digital essentials and guide you through each new step of your social media journey.
The face
behind the
bothy
I'm Kirsty, and my journey spans two decades, beginning in the charming tourism village of Plockton on Scotland's West Coast. This picturesque area, nestled amidst breathtaking landscapes, faces challenges during harsh winters, impacting small tourism operators in the off-season. These challenges hit home as many of my close friends, family, and even my parents operate in this region.
To clarify, my name is Kirsty – not "Kristy," "Tracey," or occasionally "Percy." These have been the top three names I've accumulated, often leading to laughter from my eldest daughter.
My journey began when my parents bought a 14 bedroom hotel in Plockton, a village of 300 people and the main industries being tourism and fishing. By age 12 when I got my first job crafting pizzas at the local Fish and Chip shop during summer breaks. Saving diligently, I purchased four bicycles and launched my venture at 13, named Plockton Bike Hire.
Fast forward 26 years, my journey includes job experiences, a degree in Graphics Technology, work in wineries, restaurants, accommodations, and one-on-one coaching to assist small businesses in the digital landscape. This journey is peppered with unforgettable experiences, a relocation, raising two children, and my partner, Zac.
This brings me to my latest chapter, where I'm passionate about helping tourism-based businesses with their marketing potential through social media. I've witnessed the profound impact of an effective digital strategy on businesses, regardless of size. I'm here to walk with you on your path to success, and ensure you are not being taken advantage of with "self claimed social media managers"
Along the coast, there's a noticeable knowledge gap and tourism operators are struggling with social media for their business.
Social Bothy, is a your sanctuary from the social media storm, dedicated to ensuring your efforts yield meaningful results, and increase your bookings
Who I've
worked with
Some of the best things are for
free
Not only will you receive our starter book. All our social media and content hints and tips straight to your inbox.
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