Feeling Lost in the Social Media Wilderness?​
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Navigating platforms like Instagram and Facebook can feel overwhelming, like wandering through a vast landscape without a map.
You post. You hope. You wait.
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But deep down, you know it’s not working.
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You didn’t start your tourism business to become a full-time content creator, you started it to share something beautiful with the world.
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At Social Bothy, I support tourism operators who want to grow their visibility and bookings online without doing it all themselves.
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I grew up in this industry. I know what it’s like to juggle guests, seasons, and a thousand moving parts while still trying to stay visible. And I also know how lonely and frustrating it can feel when agencies don’t get your business — or your market.
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If you’d rather work with someone local, someone who understands your world, and who can meet you face-to-face when needed, you’re in the right place.
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Whether you’re just starting out, ready to grow, or looking to hand it over completely
Social Bothy is your trusted guide through the marketing wilderness.
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Services from the
bothy
There’s a Better Way to Grow and It Starts Here
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You don’t need to post endlessly and hope for the best.
You don’t need to drown in confusing tech.
And you definitely don’t need to keep giving away your profits to third-party platforms.
At Social Bothy, I give you a clear, simple marketing system designed specifically for tourism businesses based on real-world experience and proven to help you grow direct bookings without the chaos.
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Whether you're just setting out on your marketing journey, looking to accelerate your growth, or ready for full support, I have a clear path for you....
Stop paying thosands
to
third parties
Let’s say you take a $300 booking through Airbnb.
They’ll take up to 15–20% in fees, that’s $45–$60 lost per booking.
Now imagine
10 bookings a month = $600 lost
Over a full year = $7,200 gone, straight into Airbnb’s pocket
And that’s just one channel.
What if you could win even half those bookings directly using your socials, with no commission?
That’s thousands saved (and more control over your guest experience, too).
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You’re already doing the work. Don’t hand over your profits too.
Let’s help you use social media to bring those bookings home.
From this
to this
expect
Results you
can
Increased visibility, reach, and engagement — without paid ads
More direct bookings, even in the off-season
Website traffic is up by 77% higher in just a few months
Appointment bookings increased by 53%
A calm, confident marketing presence that builds trust
Less dependence on OTAS and more profit in your pocket
One Tasmanian accommodation had its best off-season in 10 years
After feeling invisible online, we restructured their content, introduced Reels, and added more story-driven posts. Within two months, their bookings were consistent, even in what had always been their quietest period. They were able to avoid dropping rates and stopped relying on last-minute OTA discounts.
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One Tasmanian business saw a 77% increase in website traffic.
Just by fixing their bio, adding calls to action, and posting with intention, we grew their reach significantly, without any paid promotions. Website visits went up 77%, and with the right links in place, that meant more direct bookings and an increase of appointments by 53%
Who I've
worked with
What people
are saying
