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20+ Years in Tourism • 17+ Years in Marketing • 500+ Businesses Supported • Speaker at the Tasmanian Women in Business Conference • Ex Digital Ready Business Mentor • EX ASBAS Business Advisor • Built for Accommodation & Tourism
From Feeling Lost to Knowing the Way.
RIGHT NOW
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YOU'RE NOT SURE WHAT'S WORKING
You're putting time and money into marketing, but you're not confident it's making a difference.
YOU DON'T REALLY KNOW YOUR GUEST'S JOURNEY
People find your accommodation, browse and disappear. You're not sure what's happening between discovering you and making a booking.
YOUR MARKETING FEELS DISCONNECTED
Your website, booking platforms, social media and emails are all doing their own thing, without a clear direction.
YOU'RE ALWAYS REACTING
Quiet periods creep up, bookings slow down and you're left wondering what to try next.
YOU'RE CONSTANTLY SECOND-GUESSING
Every decision feels like another guess. Should you change your website, run an ad, offer a discount or try something else?
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YOU KNOW WHERE TO FOCUS
You understand what's working, where the gaps are and what deserves your attention.
YOU UNDERSTAND HOW GUESTS CHOOSE YOU
You know what your ideal guests need to see, feel and understand at every stage of their journey.
EVERYTHING WORKS TOGETHER
Your marketing channels have clear roles, helping guests move from first discovering you to booking and coming back.
YOU'RE THINKING AHEAD
You have a strategy built around your seasons, business goals and opportunities, with a practical plan to follow.
YOU FEEL CONFIDENT MAKING DECISIONS
You understand why you're taking each step and how it fits into the bigger picture of your business.
Your Calm Place In The Marketing Storm.
WELCOME
Marketing your accommodation shouldn't feel overwhelming.
Yet so many owners find themselves relying on Airbnb and Booking.com, unsure what to post, overwhelmed by technology and wondering why direct bookings aren't happening more often.
At Social Bothy, I believe every accommodation and tourism business deserves more than simply hoping the platforms keep sending guests.
I help you build the confidence, marketing and systems to grow a business that's sustainable, profitable and truly yours.
Because when you own your marketing, you own your future.
MEET YOUR COACH
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BOTHY STORIES
Bothy Stories From Real People .
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SERVICES
Choose Your Path.
No matter where you are on your journey, there's a path for you.
LEARN
THE BOTHY INDPENDENT
HOST METHOD
Learn how to confidently market your accommodation, build your own direct booking system and create a business that relies less on booking platforms, inside the bothy around the fire with a community of people.
GUIDANCE
COACHNG & CONSULTING
Stop guessing and start marketing with purpose. Our 4-hour Strategy Day helps accommodation and tourism businesses understand their ideal guests, uncover opportunities for more direct bookings and build a clear marketing direction.
Walk away with a personalised strategy, a practical 12-week roadmap and 36 tailored content ideas to put your plan into action.
Hi, I'm Kirsty,
Originally from the Scottish Highlands and now proudly based in Tasmania, I've been in tourism for as long as I can remember.
I grew up in the Scottish Highlands, where my family owned a hotel, and later I ran and marketed our self-catering accommodation, long before Airbnb was even a thing.
Today, I combine more than 20 years in tourism with marketing strategy to help accommodation owners build confidence, attract more direct bookings and create businesses they
truly own.
Whether you choose to learn with me, work with me, or have my team manage your marketing, my goal is always the same:
To help you become more independent.
Kirsty Dryburgh
MEET ME
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THE DIFFERENECE
What Makes Social Bothy Different.
We don't teach marketing for everyone. We specialise in accommodation, tourism and hospitality.
Everything we create has one goal:
Helping you become a more independent business owner.
Think of Social Bothy as the place you stop before heading back out on the trail.
We'll help you fill your backpack with the right provisions, confidence, practical marketing skills, simple systems and ongoing support, so you have everything you need for the journey ahead.
Not by abandoning Airbnb. Not by posting every day.
But by building marketing that attracts the right guests, encourages more direct bookings and creates a business you're proud to own.
THE BOTHY PHILOSOPHY
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What Is a Bothy?
Growing up in the Scottish Highlands, a bothy (BAW-thee) was a simple shelter in the mountains. It wasn't somewhere you stayed forever. It was somewhere you paused. A place to warm up, check the map, refill your backpack and leave feeling ready for the next part of the journey.
That's exactly what I want Social Bothy to be.
Running an accommodation or tourism business can feel overwhelming, and you shouldn't have to figure it all out on your own. Whether you're learning how to market your business, building more direct bookings or simply looking for a clearer path forward, Social Bothy is here to help you find your bearings and continue the journey with confidence.
Because the goal isn't for you to rely on me forever.
It's to give you the confidence, tools and support to build a business you truly own.
MORE DIRECT BOOKINGS ✦ LESS RELIANCE ON BOOKING PLATFORMS ✦ MORE REPEAT GUESTS ✦ MORE CONFIDENCE ✦ MORE PROFIT ✦. MORE FREEDOM ✦ BUILD A BUSINESS YOU OWN ✦. MORE DIRECT BOOKINGS ✦ LESS RELIANCE ON BOOKING PLATFORMS ✦ MORE REPEAT GUESTS ✦ MORE CONFIDENCE ✦ MORE PROFIT ✦. MORE FREEDOM ✦ BUILD A BUSINESS YOU OWN ✦
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