20+ Years in Tourism • 17+ Years in Marketing • 500+ Businesses Supported • Speaker at the Tasmanian Women in Business Conference • Ex Digital Ready Business Mentor • EX ASBAS Business Advisor • Built for Accommodation & Tourism
Your Calm Place In The Marketing Storm.
WELCOME
Marketing your accommodation shouldn't feel overwhelming.
Yet so many owners find themselves relying on Airbnb and Booking.com, unsure what to post, overwhelmed by technology and wondering why direct bookings aren't happening more often.
At Social Bothy, I believe every accommodation and tourism business deserves more than simply hoping the platforms keep sending guests.
I help you build the confidence, marketing and systems to grow a business that's sustainable, profitable and truly yours.
Because when you own your marketing, you own your future.
MEET YOUR COACH
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Hi, I'm Kirsty,
Originally from the Scottish Highlands and now proudly based in Tasmania, I've been in tourism for as long as I can remember.
I grew up in the Scottish Highlands, where my family owned a hotel, and later I ran and marketed our self-catering accommodation, long before Airbnb was even a thing.
Today, I combine more than 20 years in tourism with marketing strategy to help accommodation owners build confidence, attract more direct bookings and create businesses they
truly own.
Whether you choose to learn with me, work with me, or have my team manage your marketing, my goal is always the same:
To help you become more independent.
Kirsty Dryburgh
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MEET ME
SERVICES
Choose Your Path.
No matter where you are on your journey, there's a path for you.
LEARN
THE BOTHY INDPENDENT
HOST METHOD
Learn how to confidently market your accommodation, build your own direct booking system and create a business that relies less on booking platforms, inside the bothy around the fire with a community of people.
GUIDANCE
COACHNG & CONSULTING
Stop guessing and start marketing with purpose. Our 4-hour Strategy Day helps accommodation and tourism businesses understand their ideal guests, uncover opportunities for more direct bookings and build a clear marketing direction.
Walk away with a personalised strategy, a practical 12-week roadmap and 36 tailored content ideas to put your plan into action.
THE DIFFERENECE
What Makes Social Bothy Different.
We don't teach marketing for everyone. We specialise in accommodation, tourism and hospitality.
Everything we create has one goal:
Helping you become a more independent business owner.
Think of Social Bothy as the place you stop before heading back out on the trail.
We'll help you fill your backpack with the right provisions, confidence, practical marketing skills, simple systems and ongoing support, so you have everything you need for the journey ahead.
Not by abandoning Airbnb. Not by posting every day.
But by building marketing that attracts the right guests, encourages more direct bookings and creates a business you're proud to own.
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THE BOTHY PHILOSOPHY
What Is a Bothy?
Growing up in the Scottish Highlands, a bothy (BAW-thee) was a simple shelter in the mountains. It wasn't somewhere you stayed forever. It was somewhere you paused. A place to warm up, check the map, refill your backpack and leave feeling ready for the next part of the journey.
That's exactly what I want Social Bothy to be.
Running an accommodation or tourism business can feel overwhelming, and you shouldn't have to figure it all out on your own. Whether you're learning how to market your business, building more direct bookings or simply looking for a clearer path forward, Social Bothy is here to help you find your bearings and continue the journey with confidence.
Because the goal isn't for you to rely on me forever.
It's to give you the confidence, tools and support to build a business you truly own.
MORE DIRECT BOOKINGS ✦ LESS RELIANCE ON BOOKING PLATFORMS ✦ MORE REPEAT GUESTS ✦ MORE CONFIDENCE ✦ MORE PROFIT ✦. MORE FREEDOM ✦ BUILD A BUSINESS YOU OWN ✦. MORE DIRECT BOOKINGS ✦ LESS RELIANCE ON BOOKING PLATFORMS ✦ MORE REPEAT GUESTS ✦ MORE CONFIDENCE ✦ MORE PROFIT ✦. MORE FREEDOM ✦ BUILD A BUSINESS YOU OWN ✦
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