Social Media Coaching for Tasmania Tourism Operators: A 2025 Guide

Kirsty Dryburgh
Jul 24
3 min read

In 2025, Tasmania continues to thrive as a must-visit destination with its pristine wilderness, rich heritage, and growing eco-tourism appeal. But standing out in a competitive tourism market means more than just offering a great experience—it requires a strong digital presence. This is where social media coaching becomes essential for Tasmania's tourism operators.

Whether you run a boutique hotel in Hobart, a wildlife tour on Bruny Island, or a winery in Tamar Valley, mastering social media will help you connect with travellers, build loyalty, and increase bookings. Here’s your 2025 guide to making the most of social media with expert coaching.

Why Social Media Matters More Than Ever in 2025

70% of travellers now discover destinations through Instagram, Facebook, or TikTok before even searching on Google.
Real-time updates and customer engagement through social media build trust and influence booking decisions.
User-generated content (UGC) has become a key marketing asset, especially in tourism where visual storytelling reigns.

Top Platforms for Tasmania Tourism Operators in 2025

Instagram & Threads:Ideal for showcasing scenic views, guest experiences, behind-the-scenes content, and reels about local wildlife or culture.
Facebook:Best for community engagement, event promotions, and running ads targeted to mainland Australian tourists.
TikTok:A rising star for quirky, authentic storytelling and travel inspiration. Perfect for adventure tours, food spots, and local attractions.
YouTube Shorts:If you have video content of walking tours, wildlife encounters, or guest interviews, repurpose it here for SEO and reach.

Key Areas Where Social Media Coaching Helps

Content Planning & Calendar CreationLearn how to align your seasonal promotions, local events, and tour availability with a monthly posting strategy.
Branding & Visual IdentityA coach helps refine your tone of voice, hashtags, and visual style—so your posts are instantly recognizable.
Photography & Reels TrainingYou don’t need a pro photographer. Coaching includes practical tips on how to use your phone to capture scroll-stopping content.
Ad Strategy & TargetingGain the skills to run effective Facebook/Instagram ads targeted at niche audiences—like family travellers or eco-tourists.
Review & Engagement ManagementLearn how to handle feedback, respond to reviews, and encourage guests to tag and review you online.

Tailored Coaching for Your Business Type

Eco-Tours & Adventure Operators: Focus on immersive visuals, guest testimonials, and showcasing sustainability efforts.
Accommodation Providers: Highlight amenities, sunrise views, and authentic guest experiences.
Food & Wine Businesses: Share reels of tastings, wine pairings, and behind-the-scenes harvest content.
Artisan Shops or Cultural Tours: Use storytelling, craftsmanship videos, and local heritage posts to attract culturally curious travellers.

Benefits of Social Media Coaching for Tourism Operators

Save time with efficient planning
Increase direct bookings and inquiries
Build brand trust and loyalty
Stay updated with trends and platform changes
Compete with larger operators on a local level

SocialBothy: Your Social Media Partner in Tasmania

At SocialBothy, we offer 1-on-1 and group coaching designed specifically for small and mid-sized tourism operators across Tasmania. Whether you're new to Instagram or want to scale your ad reach, our step-by-step coaching helps you grow confidently and consistently.

🔹 Book a free 15-minute consultation now → www.socialbothy.com.au/contact

Conclusion

In 2025, social media isn’t just an add-on—it’s a critical part of your business growth strategy. With the right guidance, Tasmania’s tourism operators can reach new audiences, build loyal followers, and increase bookings without needing a full-time marketing team. Invest in social media coaching today and get ready to thrive in the digital tourism economy.