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Local Business on Instagram: A Tasmanian Guide for Hobart, Launceston & Devonport

  • Writer: Kirsty Dryburgh
    Kirsty Dryburgh
  • 6 days ago
  • 3 min read

For small businesses across Tasmania, Instagram remains one of the most powerful platforms for building local visibility, trust, and customer loyalty. Whether you’re based in Hobart, expanding in Launceston, or connecting with a community in Devonport, the right Instagram strategy can help you reach locals where they spend their time – on mobile, scrolling, discovering new brands, and engaging with relatable content.


This guide will walk you through what works specifically for Tasmanian audiences, and how your business can stand out in an increasingly competitive digital space.


1. Know Your Local Audience

Tasmania has unique audience behaviour compared to mainland cities. People respond strongly to:

  • Local authenticity

  • Community-focused messaging

  • Behind-the-scenes content

  • Real people and real stories

Hobart audiences love creative storytelling and scenic visuals.Launceston audiences engage more with practical, value-driven content.Devonport users prefer relatable everyday posts and strong community ties.

Understanding this helps you craft posts that feel Tasmanian, not generic.


2. Optimise Your Instagram Profile

Your Instagram page acts as your digital storefront. Make sure it instantly communicates who you are, who you help, and what you offer.

Include:

  • A clear business name and profile photo

  • A short bio explaining your services & location

  • A relevant link (website, offers, booking page)

  • Local keywords such as

    • Hobart café • Launceston fitness • Devonport tradie

This strengthens your local discoverability.


3. Use Local Hashtags & Location Tags

Hashtags still work — especially targeted local ones.

Sample hashtags:

Location tags (Hobart CBD, Kingston, Riverside, Devonport Bluff, etc.) boost visibility by pushing your posts to local users who frequently browse those tags.


4. Showcase Your Brand Personality

People follow personality, not generic brands.

Post content that shows:

  • Your team

  • Your store or workspace

  • Customer stories

  • Daily routines

  • Blooper moments

  • Real human interactions

Tasmanians respond strongly to authenticity. A photo of a team member or a customer enjoying your service often performs better than polished stock images.


5. Create Content That Matches Each City

A one-size-fits-all strategy doesn't always work across Tasmania’s cities.

Hobart

  • Showcase lifestyle, culture, and creativity

  • Use scenic backgrounds and aesthetic shots

  • Lean into tourism, events, and seasonal changes

Launceston

  • Share informative posts, tips, guides, and how-tos

  • Highlight value, convenience, and expertise

  • Emphasise service quality

Devonport

  • Focus on community, family, and local engagement

  • Highlight customer stories

  • Promote weekly deals, events, or specials

You can use the same brand message — just adapt the presentation.


6. Prioritise Reels and Short Videos

Instagram Reels are the fastest way to grow organically.

Ideas for Tasmanian businesses:

  • A quick tour of your store

  • Before/after transformations

  • Product demos

  • Time-lapse of your service

  • “A Day in the Life” in Hobart / Launceston / Devonport

  • Local event coverage

Short, authentic videos outperform long, polished ones.


7. Encourage Engagement From Locals

Instagram rewards engagement — especially comments and shares.

Boost interactions by:

  • Asking questions about local topics

  • Posting polls in Stories

  • Encouraging user-generated content

  • Running small giveaways for local audiences

  • Sharing customer stories from Hobart, Launceston, and Devonport

Community-centred posts create a sense of belonging.


8. Partner With Local Influencers & Micro-Creators

Tasmania has a growing creator community.

Micro-influencers (1k–20k followers) in Hobart, Launceston, or Devonport can:

  • Generate trusted recommendations

  • Drive targeted visibility

  • Provide high-quality local content

  • Reach niche audiences affordably

Even collaborations such as product swaps, local event shoutouts, or co-created Reels can help your brand gain traction.


9. Post Consistently (But Not Excessively)

For Tasmanian businesses, the sweet spot is:

  • 3–5 posts per week

  • 3–10 Stories per week

  • 1–3 Reels per week

Your audience stays warm without getting fatigued.


10. Track What Works & Adjust

Every region behaves differently.Use Instagram Insights to identify:

  • What times people in your region engage most

  • Which posts get the highest reach

  • What content gets the most comments

  • Where your audience lives (Hobart, Launceston, Devonport, etc.)

Then create more of what works — and drop what doesn’t.


Instagram remains one of the best opportunities for local businesses across Hobart, Launceston, and Devonport to reach the right people at the right time. With the right blend of authenticity, consistent posting, city-specific strategy, and strong community connection, Tasmanian businesses can build a loyal local audience and grow sustainably.

 
 
 
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