Welcome To
My Social Bothy
Come in. Put the kettle on.
Let's work out what you actually need.
IF YOU'VE MADE IT HERE
Chances are something in your marketing feels heavier than it should!
Maybe you're running an accommodation business, and you're tired of relying so heavily on the booking platforms. Maybe you know your marketing needs a proper strategy, but you're not sure what that should look like. Or maybe social media has become one more thing on an already full plate.Whatever has brought you here, you don't need to have it all figured out before we start. Think of this page as your chance to come inside, put your backpack down for a minute and have a look around. We can work together in a few different ways, depending on where you are, what you need help with, and how much of the journey you'd like me beside you for.
SERVICES
Choose Your Path.
No matter where you are on your journey, there's a path for you.
THE BOTHY INDPENDENT HOST METHOD
LEARN
For accommodation owners who are ready to build a business that feels a little more like theirs. You don't need to abandon Airbnb or Booking.com. You don't need to become a marketing expert either. But if you're tired of feeling like the platforms hold all the cards, The Bothy Independent Host Method will help you start building something alongside them that you actually own.
Over six months, we'll work together on your marketing, direct booking foundations, website, email audience, social media, systems and guest journey so you're not simply learning what to do; you're actually putting it into place as
we go.
You'll have coaching, practical support, co-working, resources and a small community around you, with plenty of help when the tech gets fiddly, or you hit one of those “I have absolutely no idea what I'm doing” moments. You don't need to arrive knowing everything. That's rather the point.
BEST FOR: Accommodation owners who want more confidence, more control and a clearer path towards increasing direct bookings
STRATEGIC SOCIAL MEDIA MANAGEMENT
DONE FOR YOU
For when you're ready to stop carrying social media around in your head. You know social media matters. You probably also know you could be doing more with it. The problem is finding time to plan it, create it, write it, film it, keep up with it, understand what's working, and still run the actual business. That's where we come in.
Strategic Social Media Management isn't about filling your feed with posts just because something went out that week. We look at the bigger picture: whom you're trying to reach, what will make them care, how we build trust and what we ultimately want your content to help your business achieve. We handle the strategy, planning, creation, and ongoing management, so you can spend more time doing what you're meant to do.
BEST FOR: Accommodation, tourism and small business owners who want strategic social media without having to manage it themselves.
STRATEGY DAY & 12 WEEK MARKETING ROADMAP
GUIDANCE
A 4-hour strategy session designed specifically for accommodation and tourism businesses ready to attract more of the right guests and increase direct bookings.
Together, we'll map your ideal guest's journey, review your current marketing and identify opportunities to grow your business. You'll receive a personalised marketing strategy, a 12-month marketing direction and a practical 12-week roadmap with 36 tailored content ideas, storytelling tools and clear actions to take. Plus, you'll get access to our monthly Bothy Content Room to help you put your plan into action.
Best for: Accommodation and tourism business owners who are tired of guessing with their marketing, want to attract more of their ideal guests, increase direct bookings and have a clear, practical plan they can confidently implement themselves.
1:1 COACHING SESSIONS
DONE FOR YOU
We'll work through it together. You might not need ongoing support or an entire strategy day.
Sometimes you just need an experienced pair of eyes on something that's been going around and around in your head. A 1:1 session gives us focused time to look at the problem, work through your options, and give you clear direction. Come with your questions, ideas, Instagram account, campaign, content plan, direct booking problem or whatever else is currently making you want to close the laptop and go for a walk. We'll use the time where you need it most.
BEST FOR: When you need clarity, direction or expert input without committing to a larger program.
WHO
The Bothy has welcomed a pretty brilliant bunch through its doors.
From tourism operators and accommodation hosts to mortgage brokers, makers, tradies, councils, educators and small business owners, no two businesses have arrived here needing exactly the same thing.
Some have come looking for a clearer social media strategy. Some needed fresh eyes on their content. Others wanted to fill rooms, grow bookings, launch something new, train their team or finally understand what the hell they should actually be posting.
That’s the bit I love.
I get to step inside businesses of all shapes and sizes, figure out what makes them different, and help them tell that story in a way that feels like them, not like every other business on Instagram.
Here are just some of the businesses and organisations that have pulled up a chair
in the Bothy…
BEFORE YOU HEAD BACK OUT
Not Sure Which Path Is Yours? That's Okay
You don't need to choose the biggest service, and you certainly don't need to sign yourself up for everything Social Bothy offers. The right place to start depends on what you're trying to change. If you want to build stronger direct-booking foundations and take more control of your accommodation marketing, I'd probably point you to The Bothy Independent Host Method.
If you know what needs attention but want someone beside you to help sort it out quickly, consider a VIP Day or 1:1 Strategy Session.
And if what you want most is to finally hand your social media over to someone who can take the strategy, planning, and content off your plate, Strategic Social Media Management might be your next step.
Wherever you start, the idea is the same. You come into the Bothy carrying a heavy load. If you really have no idea which direction you need, book a chat with us.
