You Know Your Business Needs To Show Up Online.
Not just to “stay active” but because visibility now directly impacts:
​​
BOOKINGS
GUEST CONNECTION
GUEST TRUST
LONG TERM GROWTH
DIRECT ENQUIRES
And somewhere in the middle of all of that, you are also expected to
Create Content
Stay Visible
Keep Up With Instagram
Know What To Post
Understand Algorithms
Somehow “Market Your Business Properly”
​
​Social media is probably sitting at the bottom of the list.
Not because you don’t care, because
​
You’re Managing Guests, Running The Business, Replying To Enquiries, Handling Bookings
Juggling Life and trying to do everything yourself!​​
​
It’s exhausting. And honestly? For many accommodation and tourism operators…
​
It's sucking the life out of you!
You Know Your Business Needs To Show Up Online.
It’s that social media has started to feel like another full-time job.
​
Most accommodation and tourism businesses are stuck
in one of two places.
​​
​​They are either barely posting at all because they are overwhelmed, time-poor, and unsure where
to start.
​​
1
Or they are posting randomly, without a clear strategy behind what they are saying, who they are speaking to, or how that content supports visibility, trust, enquiries, or direct bookings.
2
​
And over time, that matters.
​
Not because your experience is not worth booking.
But because people are not seeing it often enough, clearly enough, or consistently enough to remember it.
And This Is Where Tourism Businesses Need To Pay Attention.
Platforms like Airbnb, Booking.com and Stayz are useful.
​
Absolutely use them.
​
But do not rely on them completely. They take commission, control your visibility, change constantly, and own the customer relationship and their details.​ That means your business is relying heavily on rented visibility.
​
The strongest accommodation and tourism brands are building something alongside those platforms.
​
They are building their own audience.
Their own trust.
Their own brand recognition.
Their own direct booking pathways.
​
Because direct bookings usually start long before someone clicks “Book Now”. They start when someone has seen you before, remembered your business, felt connected to your brand, and trusts the experience you offer.
​
That is where strategic visibility matters.
STRATEGIC VISIBILITY PARTNERSHIP
Let Us Carry The Back Pack
​A strategic social media management partnership designed specifically for accommodation and tourism businesses that want to stay visible online without carrying the full mental load themselves.
​
You do not need to figure out what to post.
You do not need to chase every trend.
You do not need to become a full-time content creator.
​
I take care of the strategy, planning, captions, scheduling, posting, and visibility direction for you.
​
You simply review and approve the content before it goes out.
​
This is not ad-hoc posting.
​
This is intentional visibility backed by strategy.
Every piece of content is created with purpose, including:
​
-
Audience Connection
-
Storytelling
-
Guest psychology
-
Visibility
-
Direct booking support
-
Long-term brand recognition
​
Because there is a reason behind every post.
The Back Pack
WHAT'S INCLUDED:
​​Onboarding strategy call
Strategic content direction
3 custom posts per week
2 strategic story sequences per week
Reel and post planning
Caption writing and content planning
Content scheduling and publishing
Easy Client approval dashboard
Monthly planning and reporting
Visibility engagement and audience connection
Fortnightly strategic engagement in aligned Facebook groups
Highlight covers
Mini Social Media Audit
​
​
​
This Is for You If...
​You know your business needs more visibility
Social media is sucking the life out of you
You are tired of guessing what to post
You want to grow direct bookings
You want your business to feel recognisable online
You are tired of disappearing during busy periods
You do not want to learn social media marketing yourself
You want someone thinking strategically about your visibility
You don't want to learn how​
This Is Not For You If Are Looking For...
Cheap posting
Random content
“Just put something up”
Trend chasing without strategy
Inbox customer service management
Looking to micro manage content
​​
​
This partnership is designed for Tourism, Accommodation and Airbnb brands wanting intentional visibility, stronger audience connection, and long-term growth.
_edited.png)
RESULTS
What Clients Are Seeing.
​​Increased visibility, reach, and engagement — without paid ads
More direct bookings, even in the off-season
Website traffic is up by 77% in just a few months
Appointment bookings increased by 53%
A calm, confident marketing presence that builds trust
Less dependence on OTAS and more profit in your pocket
Swansea Beach Chalets had its best off-season in 10 years
​After feeling invisible online, we restructured their content, introduced Reels, and added more story-driven posts. Within two months, their bookings were up, even in what had always been their quietest period. They were able to avoid dropping rates and stopped relying on last-minute Online travel agent discounts.
​
​​​Lending 4U saw a 77% increase in website traffic.
​By fixing their bio, adding calls to action, and posting with intention, we grew their reach significantly without any paid promotions. Website visits went up 77%, and with the right links in place, that meant more direct appointments and an increase of 53% in appointments
​
​
Visibility Shouldn’t Feel This Heavy.
​​You do not need to become a full-time content creator to grow your tourism business online.
​
You need strategy.
Direction.
Consistency.
And someone who understands how to position your business properly.
​
.png)
STILL UNSURE...
Want to chat first?
Book a free 20-minute meet-and-greet to get to know me, ask a few questions, and see whether Social Bothy feels like the right fit for your Airbnb, accommodation, or tourism business.
​
Think of it as stepping inside the Bothy before the journey begins: a simple conversation, a chance to share where you’re at, and a way to see if we’re aligned before working together.
​
This is not a strategy session or audit, but a relaxed introduction to my approach, my offers, and how I can support you on this journey.
ADD-ONS
Optional Visibility
Add-Ons
Sometimes social media management is just the starting point.
Depending on what your accommodation business needs, we can also add fresh video content, Meta advertising, email marketing, audience growth campaigns, and automated pathways to help you reach more of the right people and make the journey from discovery to booking a little easier.
​
You don't need to do everything. It's about choosing the right next step for your business.
​
Click on the buttons opposite for more information pricing and what's included.