You're working hard to attract guests.
But is your marketing actually turning that attention into bookings?
You're posting on social media, updating your website, trying to encourage direct bookings and squeezing marketing in between everything else that comes with running your accommodation business.
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But sometimes it feels like you're doing a lot without really knowing what's working.
Are you attracting the right guests? Do you understand how they find you, what makes them choose you and what's stopping them from booking?
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That's where we start.
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The Bothy Southern Cross helps you understand your guest's journey, build a marketing strategy around it and map out exactly what to focus on next.
Beautiful accommodation doesn't automatically mean bookings.
You can have a gorgeous property, brilliant guest reviews and a social media account full of lovely photos.
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But that doesn't necessarily mean your marketing is doing its job.
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Maybe you're:
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You don't need another list of things you SHOULD be doing.
You need to understand what's happening between someone discovering your business and deciding to book.
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And then build your marketing around that.
Posting regularly but not seeing more enquiries.
Relying heavily on Airbnb or Booking.com.
Struggling to fill those quieter dates.
Unsure what actually makes someone choose your accommodation.
Trying lots of marketing ideas without knowing which ones matter.
LET'S GET BACK TO BASICS
The Bothy GPS Method
Before we start throwing more marketing ideas into the mix, we need to understand where you're going and how your guests get there.
GOALS
Where are we
actually heading?
We'll get clear on what you want your business to achieve, whether that's more direct bookings, filling quieter periods, attracting a different type of guest or growing your business.
PATHWAY
How do your guests go from finding you to booking with you?
We'll explore your ideal guest's journey.
Where do they discover you? What are they looking for? What questions need answering? What builds trust? And what might be stopping them from booking?
STRATEGY
Now let's build the map.
We'll bring everything together into a practical marketing strategy and roadmap that shows you what to focus on, what to communicate and how to move your business forward.
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Because marketing shouldn't be a guessing game.
YOUR STRATEGY DAY
Four hours to get back to basics and build your direction.
We'll spend four focused hours together getting underneath your business, your guests and your marketing.
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Then I'll turn everything we uncover into a clear strategy and an actionable roadmap.
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And we won't just give you a map and wave goodbye.
You will get access to The Bothy Content Room.
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Because knowing what you need to do is one thing.
Finding the time to actually sit down and do the bloody marketing? That's another.
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That's why your Southern Cross includes access to The Bothy Content Room once a month.
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A 75-minute online working session where you can bring your roadmap, open Canva, work on your captions, plan your Reels and actually get things done.
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And I'll be there to help when you get stuck.
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Not sure how to approach a content idea? Ask.
Struggling with a caption? Ask. Wondering how to turn an idea into a Reel? Ask.
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It's not another training session. It's time to put your strategy into action.
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Here's how it works:
When: Second Tuesday of every month
Time: 1:00 pm–2:15 pm
Where: Online
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You'll receive access to 3 Content Rooms each month during your 12-week roadmap period.
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No extra charge. No additional homework.
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Just practical support, a little accountability, and somewhere to come back to when you need direction.
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Because a good marketing strategy shouldn't just sit in a Google Drive folder. It should actually get used.
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The Bothy Southern Cross
WHAT'S INCLUDED:
Your personalised marketing strategy built around your business, your ideal guests and what you're trying to achieve.
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A clearer understanding of your customer journey, from discovering your accommodation to making a booking and becoming a returning guest.
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Your 12-month marketing direction
The bigger picture, so you're not constantly planning week to week.
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Your first 12-week marketing roadmap: clear priorities, campaigns and actions to focus on over the next three months.
​36+ purposeful content ideas: Three ideas per week, aligned with your goals, audience and marketing strategy.
Your Bothy storytelling and content tools to help you turn your strategy into content that connects, nurtures and encourages action.
Access to The Bothy Content Room
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PAYMENT OPTIONS
INC.GST
$834
MONTHLY PAYMENTS
1
INC.GST
$2497
PAY IN FULL
2
Let's Have a Yarn
Wondering if Social Bothy is the right fit for your business?
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Whether you're running an Airbnb, boutique accommodation or tourism business, I'd love to hear a little about where you're at and what you're hoping to achieve.
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Start by completing our short enquiry form so I can get to know your business and what you're looking for.
If it looks like we're a good fit, I'll invite you to a free 30-minute yarn where we can meet, chat through your questions and explore how Social Bothy could support you.
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No pressure. No awkward sales pitch. Just a chance to see if we're the right fit before we begin the journey.
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PAYMENT OPTIONS
And Then We Keep Moving...
Your Quarterly Southern Cross
Your business doesn't stand still. Seasons change. Guests change. Booking patterns change. And what worked three months ago might not be what you need next.
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That's why we can meet every quarter to check the map.
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We'll review what's happened, what we've learned, where your business is heading and what needs adjusting.
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Then I'll build your next personalised 12-week marketing roadmap.
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No starting from scratch. No repeating the entire Strategy Day.
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Just clear direction for the next part of your journey.
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$1,997 inc. GST per quarter
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Continue each quarter if you'd like to keep your marketing mapped out.
Want a little more one-on-one support?
Sometimes you just need someone sitting beside you while you work things out.
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If you'd prefer a little extra guidance beyond our monthly Bothy Content Room, you can add a package of three private implementation sessions.
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We'll focus on the things you're finding tricky, work through your roadmap together and help you build the confidence to keep going independently.
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A little extra support when you need it. Without committing to ongoing social media management.
OPTIONAL ADD-ON
Implementation
Sessions
WHAT'S INCLUDED:
Three private 60-minute online sessions
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For clients who'd like a little extra hands-on guidance putting their strategy into action.
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We can work through:
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Implementing your customer journey
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Creating content from their roadmap
Writing captions and storytelling
Planning and filming Reels
Using Canva, CapCut or their Caption Assistant
Building confidence with your marketing
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$747
INC.GST