FREE LIVE ONLINE TRAINING FOR ACCOMMODATION & AIRBNB OWNERS
Fully Booked Isn't a Marketing Strategy.
Attract Better Guests & Build Booking Confidence.
This free live training is for you if you want to attract more of the right guests, turn interest into bookings and build a more profitable, independent accommodation business — without constantly posting on social media, relying entirely on booking platforms or wasting hours on marketing that isn't bringing results.
DATE
17 TH NOVEMBER 2O26
TIME
6:30 AEST
WHERE
LIVE ONLINE
GOOGLE MEET
THIS LIVE TRAINING WAS BUILT FOR YOU
Does This Sound Like YOU?
If any of this hits home, this free webinar was built for you.
You're posting on Instagram, but you're not sure it's translating into bookings.
You're relying heavily on Airbnb or Booking.com and would love more direct bookings.
You've noticed guests becoming more cautious with their spending.
You've got a website, but you're not entirely sure how well it's converting visitors.
You keep hearing you should be doing more marketing, but you're already stretched thin.
This free live training is for you if you want to attract more of the right guests, turn interest into bookings and build a more profitable, independent accommodation business — without constantly posting on social media, relying entirely on booking platforms or wasting hours on marketing that isn't bringing results.
And here's what I want you to know. You might not need to do more marketing. You might need to understand your marketing better. That's exactly what we're going to explore together.
WHAT WE'LL COVER
Three Things Every Accommodation Owner Needs To Understand.
01. Attract the right guests
Understand why being seen by more people doesn't automatically mean more bookings, and how to make your accommodation stand out to the guests who are right for you.
02. Turn interest into bookings
Explore what happens between someone discovering your property and deciding to stay. We'll look at the guest journey and the little things that can influence that decision.
03. Stop guessing what to do next
Learn how to connect your marketing activities with your actual business goals, so you're spending time on things that have a purpose.
WHAT YOU'LL WALK AWAY WITH
A Fresh Perspective On Your Accommodation Marketing
Not another overwhelming list of 50 things you should be doing.
I want you to finish this training with a better understanding of how your marketing fits together, where opportunities might exist and what deserves a closer look in your own business.
You'll walk away with:
A clearer understanding of the guest journey.
Ideas for improving how potential guests discover and choose your property.
A better understanding of why social media is only one piece of the puzzle.
Questions to help you identify where to focus your marketing efforts next.
And hopefully, a little less of that feeling that you should be doing absolutely everything,
everywhere, all at once.
WHO I HAVE WORKED WITH
A LITTLE ABOUT ME
Founder of Social Bothy, tourism marketing specialist and someone who grew up understanding that running an accommodation business involves a whole lot more than making the beds.
My parents ran a hotel in the Scottish Highlands, so hospitality has been part of my life for as long as I can remember.
I've spent more than 20 years working in tourism and hospitality, and through Social Bothy I've helped over 590 Tasmanian businesses navigate their digital marketing.
One thing I've noticed?
There's an awful lot of advice telling accommodation owners to post more, create more content and chase the next trend.
But not nearly enough conversation about how marketing actually supports the business.
That's why I'm hosting this free training.
Because I want independent accommodation owners to feel more confident making marketing decisions, without feeling like they need to become full-time content creators.
Pop the kettle on, bring your questions and come along. I'd love to have you there.
Hello, I'm Kirsty
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WHO IS THIS FOR
This Is For You If You Run A Place People Love To Stay.
Whether you're managing one Airbnb, a collection of holiday cottages, a boutique retreat or a small accommodation business, this training is designed for independent owners who want to make more informed marketing decisions.
You don't need a marketing qualification, a huge following or a big advertising budget.
You just need to be willing to look beyond the next Instagram post.
20+ Years in Tourism • 17+ Years in Marketing • 500+ Businesses Supported • Speaker at the Tasmanian Women in Business Conference • Ex Digital Ready Business Mentor • EX ASBAS Business Advisor • Built for Accommodation & Tourism
Bothy Stories From Real People .
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YOUR INVITATION
Your Accommodation Deserves More Than A Random Marketing Plan.
Join me for a free live training and see your marketing in a new light.
Just a practical conversation about attracting guests, understanding the booking journey and making your marketing more purposeful.