THE BOTHY SCHOOL
Simple, self-paced courses to grow your tourism business, build direct bookings, and feel confident in your marketing — naturally and at your own pace.
Whether you’re just starting out, feeling stuck, or ready to build your full marketing system, The Bothy School has a path designed for you.
Pick the course that matches where you are now and let’s get you growing.
Base Camp
(For Beginners Ready to Launch Properly)
Imagine finally having a simple system to set up your tourism business online, create professional posts that attract real guests, and start filling your calendar with direct bookings without feeling lost, overwhelmed, and relying completely on OTA's
The Direct Booking Starter Kit gives you everything you need to show up properly, get discovered by your ideal customers, and start growing your business with confidence even if you're starting from scratch. No confusing tech. No endless guessing. Just clear steps, easy-to-use templates, and a real plan to build the business you dreamed of.
The Climb
(For Tourism Businesses Ready to Grow and Get Serious)
Take everything you've already learned about showing up online and now turning it into a clear, confident system that consistently brings in real guest bookings.
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The Climb includes everything inside "Base Camp", setting up your social media properly, understanding Reels, Stories, and Posts, plus the next step: creating a powerful marketing structure built around your ideal guests, with real strategies to turn followers into bookings.
You’ll learn how to define exactly who you're speaking to, build content pillars that make posting easier, create a goal-driven 30-day content plan, and master simple DM conversations that guide guests naturally toward booking with you.
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No more random posting. No more feeling invisible.
Just a clear, confidence-building system that grows your direct bookings — without the overwhelm, and on your own terms.
The Summit
(For Tourism Businesses Ready to Expand, Save Time and
Grow Smarter)
Imagine having not just your social media setup but real marketing tools and light automations working for you behind the scenes, helping you save time and grow your business without the constant stress.
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The Summit includes everything from "Base Camp" and "The Climb", your social media setup, content pillars, and marketing strategy — plus a fully customised 30-day content plan tailored to your business goals, email marketing templates to nurture your guests, and simple automations that free up your time.
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No more wondering what to post. No more manually answering the same guest questions.
Inside The Summit, you'll set up simple email sequences, automated Messenger FAQS, and streamlined posting strategies so you can stay visible, stay connected, and start growing bookings more consistently without adding hours to your workload.
